Category: Articles
-
Neuromarketing
Read more: NeuromarketingUsing brain science to make you buy things. Neuromarketing’s raison d’être derives from the fact that the brain expends only 2 percent of its energy on conscious activity, with the rest devoted largely to unconscious processing…If pitches are to succeed, they need to reach the subconscious level of the brain, the place where consumers develop…
-
More Procrastination
Read more: More ProcrastinationThis time, a long New Yorker article reviewing The Thief of Time: Philosophical Essays on Procrastination. This is the perplexing thing about procrastination: although it seems to involve avoiding unpleasant tasks, indulging in it generally doesn’t make people happy. In one study, sixty-five per cent of students surveyed before they started working on a term…
-
On Procrastination
Read more: On ProcrastinationYANSS tackles procrastination at length…quoting this Jonah Lehrer piece along the way: “Don’t.” Thinking about thinking is ID’d as key: The now you may see the costs and rewards at stake when it comes time to choose studying for the test instead of going to the club, eating the salad instead of the cupcake, writing the…
-
Sisters and Happiness
Read more: Sisters and HappinessDeborah Tannen looks at why having a sister makes people happier. My own recent research about sisters suggests a more subtle dynamic. I interviewed more than 100 women about their sisters, but if they also had brothers, I asked them to compare. Most said they talked to their sisters more often, at greater length and,…
-
Shoulding
Read more: ShouldingCBTer Judith Beck uses a client vignette to look at guilt and the “shoulds.” John holds certain values quite dear and believes he is violating those values when he doesn’t quite live up to them. He is plagued with the shoulds: I SHOULD work harder; I SHOULD be a better husband/father/son/sister/community member. Every time John…