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The Art and Science of Influence

PsyBlog posts the latest on how to win friends and influence people.

The art and science of persuasion is often discussed as though changing people’s minds is about using the right arguments, the right tone of voice or the right negotiation tactic. But effective influence and persuasion isn’t just about patter, body language or other techniques, it’s also about understanding people’s motivations…


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Posted by Will Baum, LCSW