Speed Dating Overwhelm

Too many choices, at the grocery store or in dating, can lead to hasty decision-making–or so says a study reported at PsychCentral:

In this environment, researchers found that people respond by paying attention to different types of characteristics – discarding attributes such as education, smoking status, and occupation in favor of physical characteristics such as height and weight….[I]f the brain is faced with abundant choice, even about who to go out with, it may make decisions based on what it can evaluate most quickly.


Posted by Will Baum, LCSW